I think about design and efficiency. I’ve been doing this so long I think about balancing business goals with user needs. Sometimes I think about metrics, adoption and customer loyalty. Most of the time I think too long about typefaces and illustration. It’s all made me who I am and why I’m hard to classify as just one type of designer.

Cross-functional collaboration is fun for me. My ethos is that the user experience IS the brand. I was on the founding team of Yelp many years ago as their first (and only) designer. Since then I’ve lived in tradeoff land designing products at a handful of early-stage startups that didn't succeed.

When I’m not drawing rectangles, I stay busy being a new dad and finding fun, grassy spots for my dog to scritch. I’m constantly on Spotify mixing the ultimate playlist or trying to avoid Twitter by reading real words.
Back to Top