I think about design and efficiency. I’ve been doing this so long I think about balancing business goals with user needs. Sometimes I think about metrics, adoption and customer loyalty. Most of the time I think too long about typefaces and illustration. It’s all made me who I am and why I’m hard to classify as just one type of designer.
Cross-functional collaboration is fun for me. My ethos is that the user experience IS the brand. I was on the founding team of Yelp many years ago as their first (and only) designer. Since then I’ve lived in tradeoff land designing products at a handful of early-stage startups that didn't succeed. I went back to art school for a few years to sharpen my illustration skills and even spend some time writing about design.
When I'm not drawing rectangles, I stay busy being a new dad and taking my dog to fun spots to find sticks to chew on. You can find me tediously compiling playlists or adding to my book quota in sunny Pasadena, CA.
Cross-functional collaboration is fun for me. My ethos is that the user experience IS the brand. I was on the founding team of Yelp many years ago as their first (and only) designer. Since then I’ve lived in tradeoff land designing products at a handful of early-stage startups that didn't succeed. I went back to art school for a few years to sharpen my illustration skills and even spend some time writing about design.
When I'm not drawing rectangles, I stay busy being a new dad and taking my dog to fun spots to find sticks to chew on. You can find me tediously compiling playlists or adding to my book quota in sunny Pasadena, CA.
Currently I'm Senior Lead Designer at the climate and reforestation startup Terraformation, where our goal is to plant a trillion trees to help combat the climate crisis.