Project
Herb & Legend Brand Identity
Herb & Legend Brand Identity
Background
In 2019 I was tapped to design the identity for a new, boutique dispensary in San Francisco and Long Beach, CA. “Herb” and “Legend” weave and grow together like a plant that gives the mark a sense of wonder and playfulness enticing you into the store. Mystical and captivating, it was supposed to feel like an old storybook inviting you to peek inside.
In 2019 I was tapped to design the identity for a new, boutique dispensary in San Francisco and Long Beach, CA. “Herb” and “Legend” weave and grow together like a plant that gives the mark a sense of wonder and playfulness enticing you into the store. Mystical and captivating, it was supposed to feel like an old storybook inviting you to peek inside.
Concept
Experiential Cannabis Retail Space
Experiential Cannabis Retail Space
Role
Identity Designer, Research, brand strategy, design consultant
Identity Designer, Research, brand strategy, design consultant
Timeline
7 months
7 months
Creative Direction
Betsy Filson
Betsy Filson
Herb & Legend turned out to be the most intensive letterform work I think I've ever done. The wordmark is a custom typeface made entirely by hand that help play up the double entendre.
Store Collateral and Employee Handbook
Interior renders for the Santa Rosa and San Francisco (North Beach) locations.
Interior Design: Janel Holiday, Exterior Design: LMNOP Inc.
H&L Splash Page
