Illustration and color palette exploration at AtoB for its updated brand identity, empty states, and new marketing site.
Hummingbird brand illustrations
I would sprinkle little illustrations that were playful and irreverent, tone considerations we had set for the Yelp brand. I always had to be conscious of the way the user would encounter these as well as their various size considerations.
Giftly Brand Illustration
Mid-century + DIY acted as the base inspiration - askew angles, sketchy lines, and warm tones defined the style. Replicating these key style elements carried the consistency far – individual illustrations don’t need to look exactly the same, just have to match.
Various illustrations that used a sketchy, gritty style.
A somewhat simplified realistic style to speak to the dark humor of the Punkpost greeting cards.
Illustration for a zoo event inspired by the old Hemo the Magnificient science-themed Disney movie.
I wanted a very specific, kind of warped 40s cartoon style for this tongue-in-cheek idea.
Globe illustration for the social location sharing site, POIG.
Character development for Oojie, a social search site. Various animated states and concepts.
A simple two-frame animation made a big impact for this Yelp App Easter egg in the Settings.
Series of spot illustrations where the shadow shapes help define the image.
Just some little guys I dropped into a presentation about illustration.
An experiment in three different styles.
Sketching is instrumental to my process for three reasons:
• easy to present to stakeholders – no major distractions (think: wireframes)
• allow flexibility of idea if feedback changes concept (work out technical aspects)
• help easily explore multiple ideas
Sketching your ideas first is much faster to explore various conceptual ideas.
I went back to art school to study figure drawing in 2017 and honed my craft.
