As a lead designer at many early stage startups, I didn't have the luxury of working with content designers. So, I studied a lot of the best practices and wrote the bulk of the content myself.
Various ads, marketing graphics and promotions, including copy and strategy for the People Love Us on Yelp window decal national campaign.
Yelp Map-tastic!
Browse or search to locate the top businesses on the map. You can drag the map in different directions or zoom in and out, and watch the results change instantaneously. It's downright Map-tastic!
Browse or search to locate the top businesses on the map. You can drag the map in different directions or zoom in and out, and watch the results change instantaneously. It's downright Map-tastic!
Hmmm, something's fishy here...
Someone tried to post a lot of positive reviews for this business from the same IP address. We weren't fooled, but wanted to let you know about this apparent effort to mislead customers like you.
CTA: Show me the reviews or [Learn more about Yelp's review filter]
Someone tried to post a lot of positive reviews for this business from the same IP address. We weren't fooled, but wanted to let you know about this apparent effort to mislead customers like you.
CTA: Show me the reviews or [Learn more about Yelp's review filter]
We've got our eye on you...
We caught someone red-handed trying to buy reviews for this business, which violates our Terms of Service [link] and can be illegal, too. It also unfairly hurts consumers and honest businesses who play by the rules. Check out the evidence here [link].
CTA: Show me the reviews
We caught someone red-handed trying to buy reviews for this business, which violates our Terms of Service [link] and can be illegal, too. It also unfairly hurts consumers and honest businesses who play by the rules. Check out the evidence here [link].
CTA: Show me the reviews
At AtoB I streamlined all of the UX copy for the error handling and notifications in conjunction with our design system to make our messaging consistent and clear. I also worked with our BizOps team to clarify our Subscription and Value Proposition language.
What you get with AtoB Payroll
Instant and unlimited transfers 24/7
Pay your drivers as fast as 30 miinutes; 24/7 with no limitations
Pay your drivers as fast as 30 miinutes; 24/7 with no limitations
Simplify payroll calculations
Ditch the spreadsheets and track your custom fleet-specific calculations and itemizations, all in one place
Ditch the spreadsheets and track your custom fleet-specific calculations and itemizations, all in one place
Simple, transparent pricing
Choose between pay-as-you-go or our $25 monthly subscription plan
Choose between pay-as-you-go or our $25 monthly subscription plan
Automated 1099 taxes
Automatically create and file 1099 tax filing
Automatically create and file 1099 tax filing
Pay your drivers now - 1st month FREE
CTA: Get started
I defined our onboarding steps for our users to seamlessly sign up and start using our product with as little friction as possible. I also defined the touchpoints where the user would encounter our specific messaging.
When I joined AtoB the Careers page was a Notion doc with links to job descriptions and not much else, so I worked with the recruitment team to make the page more fun and engaging for potential talent. We added testimonials, photos of the team, added perks, and clarified the overall mission of the company.
Keep your career trucking ahead.
We are working to improve the lives of thousands in the trucking & logistics industry—from fleet managers in the office to drivers on the road. We’d love for you to join us at this early and exciting time at AtoB.
CTA: View open positions
We are working to improve the lives of thousands in the trucking & logistics industry—from fleet managers in the office to drivers on the road. We’d love for you to join us at this early and exciting time at AtoB.
CTA: View open positions
Our Mission
The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working people of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures.
The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working people of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures.
AtoB is changing that, by building a payments platform for transportation. Help us move capital fairly, smoothly, and without delay. Come join us!
[Perks]
[Investor info]
[Investor info]
Our founding team knows a thing or two
Our founding team has backgrounds working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, engineering at Amazon, building apps that were featured on the Apple app store, working on small business credit at Square & Goldman Sachs, and completing other great projects.
Our founding team has backgrounds working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, engineering at Amazon, building apps that were featured on the Apple app store, working on small business credit at Square & Goldman Sachs, and completing other great projects.
[Testimonials]
In addition to developing the design of AtoB's email templates, I set the tone and structure of our messaging for promoting new features, subscription notifications and monthly statements.
Email 1:
Simplify payroll with AtoB
Instant deposits, no hidden fees, and a best-in-class dashboard to manage it all in one place.
Get your first month of AtoB Instant Payroll free when you sign up today.
Your team deserves to get paid instantly.
No on likes waiting for their payment. Keep your drivers happy by processing their payroll in just minutes.
Email 2:
AtoB Payroll just got better!
New features: process payroll with ACH, fleet-specific payroll calculations & itemization, and driver pay stubs.
Try this all for FREE for the next two weeks!
Try this all for FREE for the next two weeks!
We are adjusting our pricing
AtoB Payroll's vision is to provide the most comprehensive and easy-to-use service to every one of our customers.
To support this vision, we've created a new monthly subscription plan that you can opt into that will give access to all of our new features. This new plan will allow us to continue to offer the best payroll platform to you.
As a thank you for being a loyal customer, you'll be able to try everything for FREE for the next two weeks.
Email 3:
Your free trial is ending soon!
Thank you for being a valued customer and we hope you’ve enjoyed using the new features that we’ve built.
Once your free trial will end on August 31st, you’ll be asked to choose between one of the two plans below in your Payroll Dashboard.
CTA: Choose Plan Here
Set of ad templates for AtoB's initial ad buy.
At Daylight we pivoted briefly to dog training so I wrote copy for our landing pages, focusing on three specific training types: Puppy Training, Basic Commands and Destructive behaviors. Our goal was to sign up dog owners to test our product and validate hypotheses around what we were building.
Remote Dog Training with the Daylight App
Connect with a remote dog trainer for a personalized experience today! Starting at just $29.99 for the first week
Puppy Training
For dogs eight weeks to five months. Teach your new puppy all the best ways to behave before bad habits set in.
For dogs eight weeks to five months. Teach your new puppy all the best ways to behave before bad habits set in.
[Training modules]
Basic Commands
For dogs six months and above. Learn basic commands like sit, stay, go to place, heel and more!
For dogs six months and above. Learn basic commands like sit, stay, go to place, heel and more!
Destructive Behaviors
From anxiety to biting and all the bad behaviors in between, we got you covered.
From anxiety to biting and all the bad behaviors in between, we got you covered.
[Step-by-step]
Initial Session
Get acquainted with the trainer and explain your goals in training your dog
Get acquainted with the trainer and explain your goals in training your dog
Homework Assignments
Your trainer will set you up with a program that you and your dog can work on every week
Progress Check-Ins
Have questions or concerns? Talk to your trainer on a regular basis to make sure you’re learning correctly
A series of How It Works bullet points for Daylight's virtual coaching app.
How it works
1. Connect with a coach on Daylight
2. Get detailed video feedback soon your technique
3. Get personalized recommendations on how to improve
1. Connect with a coach on Daylight
2. Get detailed video feedback soon your technique
3. Get personalized recommendations on how to improve
What you'll get
• Frame-by-frame analysis oof your form, technique, and strategy with VoiceOver and annotation
• Individualized recommendations on how to improve
• Access to an expert coach to ask any question you may have
• Frame-by-frame analysis oof your form, technique, and strategy with VoiceOver and annotation
• Individualized recommendations on how to improve
• Access to an expert coach to ask any question you may have
Alt How it works
1. Connect with [Coach Name]
Sign up with [Coach Name] and discuss your learning goals with them via the Daylight app.
2. Record videos of your [sport or training] form and send them to [Coach Name] through Daylight.
3. Feedback & Improve
[Coach Name] will send you detailed annotated feedback videos, so you can strengthen your game and reach your goals
Sign up with [Coach Name] and discuss your learning goals with them via the Daylight app.
2. Record videos of your [sport or training] form and send them to [Coach Name] through Daylight.
3. Feedback & Improve
[Coach Name] will send you detailed annotated feedback videos, so you can strengthen your game and reach your goals
At Fountain I developed the tagline 'Connect to an expert in under 5 minutes' to use across digital and print ad buys, and on various social channels. Our tagline was meant to connect directly to our brand promise and install confidence in the product solving your unique problem. We also used 'What are you stuck on?' throughout various touchpoints when prompting the user to ask a question.
I also crafted the copy and visuals for our onboarding screens to help make our product quickly and easily understood:
[Onboarding]
Solve any problem around your house [texting expert], Video chat with experts [video chat image], Draw on photos [annotation screen], $7 for 15 minutes/First Call FREE! [receipt illustration].
Become an Expert!
Use your skills to answer question and help others out! [Skill bullets] Get started by selecting you specific skills, set your hours, and then start helping answer people's questions!
Use your skills to answer question and help others out! [Skill bullets] Get started by selecting you specific skills, set your hours, and then start helping answer people's questions!
CTA: Become an Expert Now!
What times should we send push notifications for matching questions? • You can always ignore questions • You can go online/offline any time
At Fountain we had a lot of error states that needed to be clearly communicated to the user what was happening, because connectivity was core to our brand promise.
Error States:
• Looks like this app crashed on you. Sorry about that. Call [Expert Name] back?
• Looks like this app crashed on you. Sorry about that. Call [User Name] back?
• [Expert Name] has ended the call.
• You are attempting to call [User Name].
• Call with [Expert Name] has failed.
• Call with [User Name] has failed.
• Looks like this app crashed on you. Sorry about that. Call [User Name] back?
• [Expert Name] has ended the call.
• You are attempting to call [User Name].
• Call with [Expert Name] has failed.
• Call with [User Name] has failed.
Looks like we're short on experts!
All [Category] experts seem to be offline or busy right now. We can notify you when an expert becomes available.
All [Category] experts seem to be offline or busy right now. We can notify you when an expert becomes available.
Sorry!
[Category] isn't ready. There are no experts in this category. If we misunderstood your question, you might try recategorizing it.
[Category] isn't ready. There are no experts in this category. If we misunderstood your question, you might try recategorizing it.
[Welcome Email]
Welcome to Fountain!
Hello, and thanks for signing up with Fountain! With our service you’ll be able to get answers to all of those pesky home and garden questions. Or get advice so that you can tackle all those weekend DIY tasks with confidence, all within a few minutes of your time.
Hello, and thanks for signing up with Fountain! With our service you’ll be able to get answers to all of those pesky home and garden questions. Or get advice so that you can tackle all those weekend DIY tasks with confidence, all within a few minutes of your time.
CTA: Get Started for Free!
Connect to an expert in under 5 minutes!
Fountain uses advanced computer language techniques to match you with the right expert based on a question you typed in plain English. As a result, you spend less time searching the Internet for answers, and more time gleaning face-to-face, real-time insight from qualified personnel.
Fountain uses advanced computer language techniques to match you with the right expert based on a question you typed in plain English. As a result, you spend less time searching the Internet for answers, and more time gleaning face-to-face, real-time insight from qualified personnel.
Give Fountain a try! It’s FREE during the beta testing period.
Regards,
The Fountain Team
The Fountain Team
[Expert Email]
Fountain Expert Network
By now you’ve probably answered a few questions and have a feel for the basic functions in Fountain. In this guide, you’ll learn some pro tips on how to make the Fountain experience even better for you and the people you help.
By now you’ve probably answered a few questions and have a feel for the basic functions in Fountain. In this guide, you’ll learn some pro tips on how to make the Fountain experience even better for you and the people you help.
Be an expert in someone’s pocket
Stay on the chat with the caller while they follow your instructions. Talk through the problem slowly, this is new to the caller.
Stay on the chat with the caller while they follow your instructions. Talk through the problem slowly, this is new to the caller.
Lighting for the win
Having proper lighting will enable the caller to see what you are doing. Make sure the caller can see your face and it helps to be dressed for success as well!
Having proper lighting will enable the caller to see what you are doing. Make sure the caller can see your face and it helps to be dressed for success as well!
Prep the caller with the right tools
Is there a technique or a tool that the caller must use in order to complete the project? From power tools to toggle bolts, watching a live demo can help
Is there a technique or a tool that the caller must use in order to complete the project? From power tools to toggle bolts, watching a live demo can help
UX copy for the Fountain website, highlighting the key value props.
Giftly Homepage A/B tests using different copy:
Homepage 1:
The Gift Card, Redefined.
• You make it personal, so every Giftly is unique
• Works at any local business you choose, not just the "big box" stores
• Nothing to lose + nothing to forget = no gift card remorse
• You make it personal, so every Giftly is unique
• Works at any local business you choose, not just the "big box" stores
• Nothing to lose + nothing to forget = no gift card remorse
CTA: Get Started!
Homepage 2:
Gifting the New Fashioned Way!
1. This is a Giftly
Give a Giftly to treat your friends to places they'll love. Pick the spots and make it personal!
2. They use it at places they love
Celebrate your friends, wherever they may be, or say thank you, whatever the reason (How does it work?)
Give a Giftly to treat your friends to places they'll love. Pick the spots and make it personal!
2. They use it at places they love
Celebrate your friends, wherever they may be, or say thank you, whatever the reason (How does it work?)
CTA: Make a Giftly now!
Homepage 3:
Turn any local business into a mobile gift card.
Turn any local business into a mobile gift card.
All you need is a credit card and your smartphone!
[Category list]
CTA: Get Started!
At Soothe I had a lot of opportunity to shape the referral program and subscription service, Soothe Plus. I made the copy inviting and less robotic than the previous copy in the app.
Hello, [User Name]
With Soothe Plus, you automatically get the best discounts on all of our services.
CTA: Learn more
CTA: Learn more
[Soothe Services]
CTA: Book Now
[Next Appointment]
Soothe just got an upgrade!
To make our Provider experience even better, we're introducing some new features. Tap below to learn more about using the updated app.
To make our Provider experience even better, we're introducing some new features. Tap below to learn more about using the updated app.
CTA: Continue
Hello, [User Name]
With Soothe Plus, you automatically get the best discounts on all of our services.
CTA: Learn more
CTA: Learn more
Invite, Save & Send
Soothe 3 for FREE
Invite three friends and receive a free service after each of your referrals completes an appointment through Soothe.
Invite three friends and receive a free service after each of your referrals completes an appointment through Soothe.
[Code]
1. [Recipient Name] Your friend accepts the invite.
2. Invite a second friend. Who doesn't love discounts?
3. Invite a third pal. Nobody likes missing the party.
2. Invite a second friend. Who doesn't love discounts?
3. Invite a third pal. Nobody likes missing the party.
