Yelp connects you to local businesses and allows you to set up a profile and write reviews of all your favorite neighborhood spots. I was hired as Lead Designer/Creative Director to brand the company and set the overall look & feel.
Yelp Brand Standards
By far my most robust set of design work to date, and some of the most fun. As Creative Director at Yelp for 4.5 years I developed the logo and mark that would become known as the Burst. In lieu of an exclamation point that seemed to be in logos everywhere, I went with an asterisk like shape, that was a pop of discovery. The tech world was awash in blue and yellow at the time (hello, Citysearch!), so we chose red to set us apart as a bold, new brand.
*Did you know? The color red incites appetite, that’s why so many fast food chains use it. Seemed to be a natural color choice with restaurant reviews being our most prominent.
Use Yelp Anywhere Campaign
A campaign we developed for the launch of the new Yelp App on the iPhone.
Yelp Ads
Yelp Swag
We attempted to make all of the promotional giveaways at Yelp remarkable and memorable. Everything had to be fun & unique, but still feel like it was all tied into the Yelp brand. From tote bags to retro metal lunchboxes, we tried to come up with something for the Yelp Elite to hang onto.
Maybe you even have a Yelpstick or three.
Yelp for Business Owners
Just a couple of the many guides, PDFs and other literature we created to help local business owners navigate Yelp.
Yelp Window Cling Mailer
Brad Porteus and I developed the People Love Us on Yelp campaign as a mailer with variable data sent out to thousands of local businesses around the country (eventually the world!) with a high Yelp rating. Yearly award concepts were tried, but ultimately this evergreen design won out.
Yelp Unleashed
Custom screenprinted posters for an event in Yelp San Diego.
A smattering of Yelp gear for the Elites.
Yelp Lunchbox
Yelp was all about remarkability in all of the swag we gave away. So we pushed the Elite giveaway envelope and we decided to develop a retro lunchbox like the kind you had when you were a kid (I had PacMan). I did all the illustration and design for this piece. Concept by Michelle Broderick & Nish Nadaraja. Oh, and for those of you confused by Yelp 2525, I recommend you check out Zagar & Evan's song "In the Year 2525." Creepy '60s ditty.
