Brand Identity Work

I am a design leader with 20+ years of experience driving product strategy, building scalable design systems, and creating enduring brand identities at mostly early stage startups. Founding designer at Yelp and veteran of multiple high-growth teams, with expertise across UX, UI, brand systems, and emerging AI-driven experiences. Currently I am leading design at the climate and reforestation startup Terraformation, where our goal is to plant a trillion trees to help combat the climate crisis.